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European cycle hire service planned for Australia


08 October 2006

JCDecaux (Euronext Paris: DEC), the number one outdoor advertising company in Europe and in the Asia-Pacific region, and number two worldwide, launched Cyclocity® in Brussels on the city’s annual ‘car-free day’18th September. With 250 self-service bicycles available at 23 cycle racks, this innovative system is now up and running within the pentagon of boulevards surrounding central Brussels.

Following Vienna (Austria), Cordoba and Gijon (Spain), Brussels becomes the 4th city outside France to team up with JCDecaux, the world leader in self-service bicycle hire, and offer this pioneering form of individual public transport.

In France, Cyclocity® (christened Vélo’v® by the greater Lyons area), has enjoyed unprecedented success since its début in Lyons in May 2005. The system’s 60,000 subscribers – who hire bicycles up to 28,000 times per day – have already covered 10 million kilometers in the space of 15 months, averaging a daily total of 40,000 kilometers - equal to the circumference of the Earth at the equator.

According to a BVA survey carried out in May 2006, Vélo’v® users are extremely satisfied with the service, giving it an average score of 7.7 out of 10. Acting as veritable ambassadors for the service, they contribute to its continued development through favorable word-of-mouth publicity. Indeed, Vélo’v® enjoys a personal recommendation rate of almost 90%.

Brussels will now become a new showcase for Cyclocity for cities wanting to adopt this new type of eco-friendly transport system.

Commenting on the launch of Cyclocity® in Brussels, Jean-Charles Decaux, Chairman of the Executive Board and co-CEO of JCDecaux, said: “With Cyclocity, JCDecaux is introducing its pioneering means of individual public transport for the first time in Belgium. This is why we decided, in agreement with the City of Brussels, to launch this system on the highly symbolic occasion of ‘car-free day’.

“In line with the expectations currently expressed by cities and citizens in terms of sustainable development, Cyclocity® forms an integral part of the urban landscape as an eco-friendly answer to the problems of excessive car use and pollution while simultaneously guaranteeing safety, comfort and ease of use. With its development constantly driven by innovation, JCDecaux is demonstrating once again, with Cyclocity®, its ability to offer local communities new solutions capable of meeting the challenges confronting them, notably in the area of environmental protection”.

JCDecaux hopes to bring the system to Australia and have already commenced conversations with various council regarding the possible introduction.

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